ELLEN HASLAM
PORTFOLIO
Hi, I'm Ellen...
I'm a MSc International Fashion Marketing graduate with a strong background in fashion design, bringing together creative thinking with strategic marketing. Having studied both design and marketing, I understand not only how fashion products are created, but also how they're positioned, communicated and brought to market. I have a particular interest in branding and creative campaigns, and often find myself exploring styling, trends and visual content both online and through personal projects. My design background continues to influence the way I approach marketing, with a strong focus on storytelling and attention to detail.
Outside of fashion, I'm a creative and sociable person who loves travelling, live music and being outdoors. I’m always drawn to the way fashion, music and culture overlap, and I’m continuously influenced by all three, along with my Northern upbringing, which has shaped my perspective and grounded my approach to creativity.
Explore my work to see how I combine creativity with commercial insight across fashion marketing and design.
Education
2025-2026
MSc International Fashion Marketing
Manchester Metropolitan University
A marketing-focused degree exploring fashion branding, consumer behaviour, marketing communications and campaign development. Through a range of projects, I developed skills in brand strategy, audience engagement, market analysis and integrated marketing planning. My dissertation explores the potential impact of AI shopping agents on consumer behaviour and the future of the British fashion market.
2022-2025
BA Fashion
The University of Edinburgh
A design-focused degree centred on concept development, garment construction and creative problem-solving. Through a range of projects, I developed skills in research, design thinking and technical making, culminating in a five-look graduate collection inspired by streetwear, music and vintage sportswear. With sustainability at its core, the collection predominantly used recycled synthetic fabrics to combine contemporary design with responsible practice.
Experience
Nov 2025- Current
Sales Consultant
Next
Working within a fast-paced retail environment, delivering exceptional customer service while maintaining visual merchandising and brand standards. Developed strong commercial awareness and insight into customer behaviour, fashion trends sand customer phasing decisions.
Feb 2026 & June 2026
Wholesale Showroom Styling Assistant
Fred Perry
On a 12 week basis, I support the preparation and presentation of seasonal collections for buyers and account holders, ensuring a premium brand experience. Gained valuable insight into wholesale operations, visual merchandising and brand presentation within a global fashion brand.
Oct 2025- Dec 2025
Marketing Intern
Alliance Learning
Supported the planning and creation of social media content as well as contributed to social media strategy and campaign development. Assisted with the new brand guidelines document, brand communications and content development working collaboratively within a marketing team.
Jan 2025-June 2025
Social Media Manager
University of Edinburgh
Planned and curated fashion-focused Instagram content to promote student projects, exhibitions and creative events. Worked closely with photographers, videographers and designers to create visually cohesive content that increased audience engagement across social media platforms.